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CONTENT CREATION

CONTENT IS THE CORE OF YOUR BRAND
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CONTENT CREATION

Content marketing strategy is the process of defining who you're targeting, what they need, how you're going to give it to them and where you should be advertising. 

CONTENT IS THE CORE OF YOUR BRAND

Your web design, images, fonts and colours do make up a huge part of your brand. But content is what makes people take action.

Think of visual marketing as a first impression and content marketing as the impression that lasts. Telling the story of your brand is what builds loyalty (people buy from people, remember?) and in order to tell your brand’s story you need to use words.

CONTENT WILL CONNECT YOU WITH YOUR TARGET AUDIENCE

Your website acts as the shopfront for your brand and is there to do one job - tell the right people about what you do and connect you to those people. There are many ingredients that help to accomplish this, but content is involved in every aspect of the process.

Let’s take a look at some of the ways content can help build relationships with your audience:

  • Each blog post can contain a personal story, so while you’re teaching them, you’re also connecting with them.

  • If you write about something they struggle with and show that you understand, they’ll feel understood and be able to relate to you.

  • Content enables you to use your own voice to share what’s special about your brand and what makes you different.

  • It adds up to the whole mission, values and the “why” behind why you do what you do.

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